Short Call Hans (Us) -  15 min

Book a 30-minute Microsoft Teams call with Hans

Book a 30-minute Microsoft Teams call with Hans

1:1 Call Hans (Us) -  30 min

Schedule a one-hour meeting or call with Hans.

Schedule a one-hour meeting or call with Hans.

1:1 Call with Hans (Us) - 1 hour

Hans Santos

Hi, I'm Hans Santos 🙂, (Senior) Consultant E-commerce &amp; Digital at Us, I'm mostly specialized in data analytics, tracking optimization, conversion optimization, ecommerce management and AI that drives measurable business growth. I've delivered strategic consulting and hands-on implementations for clients including Spadel, Pizza Hut, Roularta, Van Marcke, Babylux, Ellis Gourmet Burger (Yum! Brands), Boels Rental, Stad Antwerpen, Atlas Copco, Arvesta-AVEVE, E5, Xplore Group, Sioen, and many more. For a complete list of projects, please visit the FAQs 👉 My focus areas include Google Analytics 4, Tag Manager (client &amp; server-side), customer data platforms, P&amp;L dashboards, audits, ecommerce tools and omnichannel strategy development.At Us, I actively mentor junior and medior consultants, lead complex client challenges, manage partnerships, and align data-driven strategies with senior management. I take pride in elevating our team's consulting quality through strategic knowledge sharing and hands-on guidance. Beyond agency work, I run my own e-commerce businesses, keeping me grounded in what actually works in practice.Whether you need a strategic audit, help solving complex tracking challenges, or guidance on your digital roadmap—let's talk. 💬

What projects have you worked on? <ul class="prose-ul list-disc ml-8"><li value="1">Some of the clients &amp; project I have served: Spadel, Pizza Hut, Roularta, Babylux, Ellis Gourmet Burger (Yum! Brands), Zesso - Unitra, Van Marcke, Socialistische Mutualiteit Brabant, Stad Antwerpen, Blox earplugs, Boels Rental, Galeria Inno, Nv, Xandres, Sioen, Horta, Veritas, De Vlaamse Audiovisuele Regie (VAR), Océwood, Lansweeper, Serax, Bel Foodservice, Vlaamse Interuniversitaire Raad, Dossche Mills, Valentino chocolatier, Océwood, Century 21, Abonnement.nl, Xplore Group, Multipharma, Sarens, E5, Atlas Copco, Roularta, ApriL (Planet Parfum|Di!), Hermie.com, Arvesta - AVEVE, Light Gallery, etc.</li></ul> What challenges do you solve for clients? <ul class="prose-ul list-disc ml-8"><li value="1">I help with: GA4 &amp; Conversion Rate troubleshooting (landing page issues, conversion tracking, custom dimensions), GTM implementations (client-side &amp; server-side tracking, tag debugging), Meta Pixel &amp; CAPI (deduplication, offline conversion tracking), consent management (CMP setup, GDPR compliance timing), marketing automation (Salesmanago API, workflow debugging, asynchronous data retrieval), data integration (CDP setup, Scripts solutions), e-commerce advise and problem-solving (multi-platform implementations), and SEO issues. AI automations and ecommerce strategies for companies. Training sessions for employees and junior/medior consultants</li></ul>

Read case Us (previous Smooth).

Pizza Hut

Read case

Horta

Read Case

Valentino Chocolatier

Babylux

Ellis

Cases & Projects

<a href="https://about-us.be/" target="_blank" rel="noopener" class="prose-a text-blue-600 cursor-pointer hover:text-blue-500 underline">Us</a> is a full-service marketing agency that breaks down silos to co-create digital impact. We align strategies, people, and technology to unlock opportunities that scale with your business. From technical implementations to creative campaigns—we deliver measurable, practical solutions built for lasting success. As part of Xplore Group (Cronos), we combine deep technical expertise with strong business insight.expertise and commitment to excellence, we turn vision into measurable outcomes, helping businesses thrive in a dynamic digital landscape. 🌟🚀

<ul class="prose-ul list-disc ml-8"><li value="1">Strategic Alignment: We integrate business strategies with technology to catalyze growth and competitive advantage.</li><li value="2">Digital Marketing Expertise: Enhancing online presence and optimizing revenue streams with impactful strategies.</li><li value="3">E-commerce Solutions: Driving transformative e-commerce initiatives to improve efficiency and scalability.</li><li value="4">Technological Integration: Leveraging technology to streamline operations and unlock performance potential.</li><li value="5">Consultative Leadership: Partnering with organizations to deliver sustainable growth through tailored advisory services.</li></ul>

How experienced is the Us team? <ul class="prose-ul list-disc ml-8"><li value="1">We've successfully delivered 200+ digital marketing projects across Europe, working with clients in e-commerce, D2C, B2B SaaS, retail, and recruitment. Our team combines certified specialists in Google Analytics 4, Tag Manager, Meta Blueprint, Adobe, and leading CDP platforms. We're part of the Cronos Groep ecosystem, giving us access to deep technical resources while maintaining the agility of a specialized agency. Our track record includes 13-market European campaigns, complex technical migrations, and enterprise-level implementations.</li></ul> What makes Us different from other agencies? <ul class="prose-ul list-disc ml-8"><li value="1">We bridge data &amp; analytics, marketing automation, and creative execution in one integrated approach. Our Data &amp; Integration team implements privacy-first tracking architectures while our Creative Studio brings campaigns to life. We don't just execute—we co-create with clients, combining technology expertise with strategic storytelling. </li></ul>What types of projects does Us handle?Growth Marketing: <ul class="prose-ul list-disc ml-8"><li value="1">Programmatic advertising (DV360, Xandr, Amazon DSP), paid social (Meta, TikTok, LinkedIn), SEA (Google Ads, Performance Max, Microsoft Bing), SEO &amp; GEO (generative search optimization), email marketing, marketing automation, branding, and content marketing. </li><li value="2">Data &amp; Integration: First-party &amp; zero-party data strategies, consent management (CMP setup, GDPR compliance), tracking architecture (client-side &amp; server-side GTM), CDP implementations (Salesmanago, Segment, Hubspot), analytics optimization (GA4, Looker Studio, BigQuery, ...), and AI-powered insights. </li><li value="3">Customer Experience Optimization: CRO programs, UX/UI design, web development (Webflow, WordPress, accessiBe), loyalty marketing (Voyado, Qualifio, ...), gamification strategies (Dynamic Yield, Qualifio), and customer journey optimization.</li></ul>

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Schedule an meeting with Hans Santos - E-commerce Consultant

Short Call Hans (Us) - 15 min

1:1 Call Hans (Us) - 30 min

1:1 Call with Hans (Us) - 1 hour

FAQs

What We Do

FAQs